Strategic Brand Refresh
Private User in the Information Technology and Services Industry
Branding
We brought in Global Brand Works to help with a brand refresh. Our product offering was expanding, and we decided to that our brand needed to be freshened up in order for us to tell our new story. Global Brand Works shepherded us through the process – which included global qualitative and quantitative research to understand relevance, an internal listening tour to understand authenticity, and a competitive report to understand differentiation. They facilitated a fun and engaging workshop with key team members to uncover our brand’s “secret sauce,” which led to the articulation of our new brand strategy. Shannon and Caroline are true experts at what they do, were good listeners, and understood our business and objectives.