Traction

Claimed

List

Traction is a marketing accelerator.

We are a new breed of brand experience consultancy designed to help your team get traction—fast.

Our roster of subject matter experts accelerates your in-house team’s ability to execute experiences that deliver business growth. We are structured to deliver value. Senior talent works directly on your business—delivering greater speed and collaboration than you've experienced before.

The notion that great talent only lives at agencies is based in legacy thinking. Today, that’s no longer the case. But every in-house team has its own unique challenges, restraints, and frankly, opportunities to do things smarter. We meet you where you are to lend our marketing expertise and production know-how to solving your most pressing challenges.

Projects

Marketing people actually want

Today's consumers are not just harder to reach... they're actively taking steps to block your marketing. We make content and experiences they actually want to consume.

Key Contacts

Client Reviews (3)

Traction uncovered the things I didn't know that I didn’t know.

When I met Traction, they understood what we needed at the time and came to the table with a bunch of creative ideas. They did their homework. Their relationship building was excellent. Their power of listening was exceptional. It was a really good project, and they did terribly terribly well.

There was a moment, an outstanding tipping point, when I knew I had chosen the right agency. We were going through concept generation with them and they had presented to the executive group. Traction nailed the meeting and clearly presented what their solutions would deliver. That moment was a validation, because I knew I had picked the right agency, but getting a response from the executive board was a true validation.

In terms of results, we were working in channels Bank of America hadn’t worked in before, so there were no benchmarks. Our company being relatively risk averse, Traction was able to blow the targets out of the water 10x. They were spectacular.

Tim Brown

Creative Director (Digital)

Bank of America

Banking

almost 7 years ago

Traction is a great boutique agency that understands the challenges of today’s digital world.

Branding

From the beginning, I knew Traction was a great fit because they immediately understood our challenges. We were a new product and still evolving, but Adam (CEO) and Theo (Creative Director) were very good about articulating the challenges we faced and helped us clarify our product and choose a lane.

What I liked about Traction was I had all the resources of a big agency but in a package of a boutique agency. If I needed X they had it. If I needed Y they did it. When I needed creative, Theo would show up, and when I needed account services, Adam would show up.

Traction was extremely valuable and made a big contribution to our company.

Jane Barrett

Senior Director of Marketing

Megastar

Entertainment

almost 7 years ago

Traction delivered on relevant brand positioning and breakthrough ideas.

We needed an agency fulfill our mandate to create more brand relevance among younger consumers and needed a progressive, digital focused agency. Traction fulfilled those requirements. As well, the location of the agency was aligned to one of our regional brand’s focus to maximize on consumer relevance.

We knew we made the right choice when they presented back our mandate in their words – they got it with rigorous understanding.

The campaign is not in market yet, but they have so far delivered on relevant brand positioning and breakthrough ideas.

Sandra Kim

Sr. Director of Marketing

Riviana

Food & Beverages

almost 7 years ago

Mighty Roar

Digital Strategy, Advertising, Web, Social Media, and Branding

(11)

CONSUMER FOCUSED. RESULTS DRIVEN. - You don't have to be a category leader – or have the largest budget – to make noise with your marketing. Mighty Roar is a full-service advertising agency with a focus on digital marketing and branding. Our strategic approach centers on a deep understanding of our client audiences and their consumer behavior. Our process allows us to map their unique consumer journeys and effectively identify the right message, at the right time, for the right audience. So whether you're looking to enhance your digital marketing, take a more strategic approach, or you're just ready to get more value from your agency partner, we can help. As a full-service agency, we have experience with: Advertising, Brand Identity, Branding, Content Marketing, Digital Strategy, Direct Marketing, E-commerce, Email Marketing, Experiential, Website Development, and more.

17lists

6shares

3reviews