Disruptive Ideas Through Media Arts
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but also to be one of the most creative companies in the world.
And with the world, and our network, growing even more complex, it is important to have common ground.
Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the conventions of any marketplace; it also creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape.
Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition.
TBWA is ranked as a top-10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010.