Taxi Studio

We were facing a tricky senior management alignment scenario where we had a very tight time frame and a limited budget, so we needed to get to a winning branding and packaging solution quickly --TAXI designers delivered to perfection against our rebrief -- we achieved 100% alignment/buy-in on new packaging and branding after only the second round of design development; that is a huge accomplishment for the substantial national brand we were rebranding and relaunching.

The new packaging and VIS generated a lot of excitement with our bottling system partners, and also garnered high praise from A.T.L. comms agencies pitching re-launch advertising creative based on the refreshed packaging & VIS.

End to end, it was one of the most successful redesign projects I have led, and TAXI were really great partners on that journey, both in their design strategy and craft.

Tom Farrell

Senior Global Design Director

The Coca-Cola Company

Design

Taxi had a pre existing relationship with Carlsberg Group before I started working with them locally in the UK but from attending global workshops I could already tell they were a bit different from all the other agencies...in a good way. Their passion for the brand was palpable and their expertise and knowledge ran deep.
When I needed work on local Carlsberg projects and in particular a huge reinvigoration project for the Brand, Taxi Studio was the natural choice for me. Simply because of the quality of their work, their proactivity, the willingness to always go beyond in pursuit of great work for the brand but mostly because they are all a great bunch of people. Working with Taxi never feels like a client / agency transaction. It feels like working with a group of mates who all just want to do great work. And that shows in the results. I don't just consider the team at Taxi Studio as great business partners, I consider them as friends, and there aren't many times I've come out of hugely complex and pressured projects feeling that!

Darren Morris

Brand Portfolio Director

Carlsberg UK

Food & Beverages