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Top Naming Agency | Iconic Names for Ambitious Brands

Tanj is an top NYC-based brand naming and language agency.

We believe words empower people and propel brands to achieve great things. Since 2009, we’ve helped brands, from startups to global icons, find the words (and names) to move customers.

Stats worth nothing ↓

+ Named 1,000+ brands
+ Clients total $2.4T+ in market value
+ Delivered $26B+ in brand-driven growth
+ Helped secure $2B+ in startup funding
+ Generated trillions of global impressions
+ #1 naming partner for agency leaders in brand & design

We’re not a generalist agency that “also does naming.” 100% of our focus is brand naming and brand language.

That clarity of purpose means faster turnarounds, deeper thinking, and names that stand up to legal, cultural, and global scrutiny.

For startups, that means a high-velocity, high-rigor process that keeps your momentum. For global brands, it means scalable architecture, linguistic depth, and names that travel.

Every name we craft is more than a label. It’s your most enduing brand asset. 

And together we’ll get it right.

Brands we've named include: Wii (Nintendo), Bravia (Sony), Ally (Ally Financial), Concourse (JPMorgan), Juke (Nissan), Natural Bliss (Coffee Mate), OnePass (NFL) and many, many more...

Projects
Client Reviews (5)

Our Go-To Brand Naming Partner

Naming

Rating
Overall
Creativity
Quality
Value
Communication
Budget Range
$$$$$
$20,000 - $60,000

We were hired to rebrand a health tech company. The scope of work included renaming, which isn't a service we offer. Partnering with Tanj helped us win the pitch.

Working with Tanj was enjoyable and our workflows lined up seamlessly. Their approach and recommendations impressed the client and they were extremely happy with the final name choice.

A great name makes the visual identity design process easier, so we were grateful to have worked with Tanj on this project. Since this first collaboration, we've consistently recommended Tanj any time brand naming enters the conversation.

Cofounder, CEO
Suits & Sandals
Design
about 3 years ago
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