Branding
Vrrb played a key role in revitalizing our brand, guiding us through a thoughtful and collaborative process. They started by digging deep into what makes our brand unique—conducting insightful interviews with our clients, partners, and internal teams to uncover what truly resonates. From there, they helped us refine our mission, vision, and tagline to better reflect who we are and where we’re headed. Throughout the journey, they kept our leadership team closely involved, holding review sessions with the Executive Committee to align on every step. The result? A refreshed brand that feels authentic, purposeful, and ready to make an impact
Our brand needed a refresh to align with the company’s new strategic direction, a big shift that required careful thought and collaboration. Vrrb stepped in as a trusted partner, guiding us through the process with expertise, especially given the tight deadlines we were up against.
Bob and John were fantastic to work with, they didn’t just wing it; they had a clear, structured approach. They kicked things off by diving deep into research, talking to our customers, partners, and key leaders to really understand what our brand stood for and where it needed to go. From there, they helped us refine everything, our mission, vision, and even a fresh tagline that actually resonated.
What really stood out was how well they connected with our leadership team. Presenting ideas in a way that got everyone on the same page isn’t always easy, but Vrrb made it happen.