Ramey helped us build Fortune's Number-Two Breakaway Brand
Ramey was the agency of record for Viking Range for more than 25 years, working closely with the founder and marketing team to build an extraordinary high-end brand. During my tenure as Director of Marketing from 2004 to 2013, I found Ramey to be able to focus both on building long-term brand equity, while at the same time, generating short-term results. During this time, Fortune recognized Viking as the number-two “Breakaway Brand” (second only to Apple’s iPod). Fortune and Landor tracked not only consumer perceptions, but also the financial contribution that brand strength makes to each firm’s bottom line. In a nutshell, not only were they world class marketers for us, they were just importantly business partners. – Bill Andrews