Content Marketing
I have worked with Response for many years, and they continue to impress. Carolyn and her team have consistently brought McAfee business-savvy and effective thought leadership and demand gen ideas, both for the consumer as well as enterprise business units. I have truly valued this partnership, where no project is too big or too small.
Our most recent joint project was to develop and launch the Hackable? Podcast with completely original content. This was Carolyn's brainchild; suggested to me (the client) over lunch one day. I recognized it as a brilliant way to bring customers new content that would educate and entertain, ultimately meant to shore up customer loyalty and NPS. The planning and development was a year in the making, and initial success has been overwhelming. Throughout the process, Response went above and beyond to guide us in best practices for the podcast content, website, launch, and promotion.
Throughout the years of working together, I can attest that Carolyn and her team stay on top of current trends in exceptional marketing and communications. Furthermore, she pulls together the best talent available for each and every project.
There is no doubt I will continue to work with Response in years to come, and you should too.