In 2020, CitySeed partnered with Response Marketing on a new look that represent our organization’s mission and our ecosystem of food programs.
This rebrand was a culmination of a year-long collaborative process between CitySeed’s team and Response Marketing. Over the year, Response led CitySeed through a series of brand identity workshops and exercises to clarify our identity, audiences, and values. This process built upon CitySeed’s core belief that a just food system is foundational to a thriving community, and crystallized the need for a brand that visually reflects our food-system wide approach.
Throughout the process, CitySeed and Response Marketing strived to honor the organization’s history and identity, while also showcasing our progress. CitySeed’s main logo was given a facelift, representing new beginnings and close bonds.
Response Marketing was deeply in touch with CitySeed and what our needs were as a long standing organization in a period of evolution and growth. We were always impressed by the thought and rationale behind their recommendations. David and Tanya were wonderful to work with and did a stellar job of exploring our vision, history and transforming that into a cohesive brand identity that we are beyond excited to put forth. We cannot thank them enough.
Read more about the process and Response's work here:
https://cityseed.org/rebrand/
