Before transitioning to client side, I spent the first 5+ years of my career with marketing agencies. As a result, I was very critical of an agency partner that would approach my brand and business results as if it was their own. After working with Propaganda a short time, I realized that they understood our brand and provided an authentic perspective that helped shape best-in-class creative strategy and marketing campaigns that exceeded our company goals. Some of the successes we have celebrated because of their partnership include:
1. Conducted a research project assessing market trends and consumer insights, using data to revamp menus and transform product mix, resulting in a significant sales growth while also reducing food costs.
2. Launch of new products, yielding double-digit net sales growth as well as secured same-store sales growth for 28 consecutive quarters.
3. Collaborated with C-suite executives and other senior-level leaders on defining brand vision, company mission and core values.
