Affiliate Marketing
iAffiliate has been our agency of record for the affiliate channel for two years. iAffiliate came into a mature program developed in-house (for about 5 years) and were quickly able to leverage their industry connections to secure a handful of elusive larger publishers. From there, they have managed and optimized the existing relationships and done strategic outreach to content affiliates to provide additional reach. They have also worked with us to develop affiliate relationships with non-affiliate type partners (e.g., podcasters), which has added real value to our marketing efforts. As a whole, under iAffiliate's management, the affiliate channel has grown more than two-fold in the past two years and has been the fastest growing channel among our mature marketing channels. iAffiliate's management has been instrumental to this growth. As an agency, we have found them to be very responsive and the weekly calls and back-and-forth emails ensure that that we are always thinking strategically about our next moves, as well as keep on top of weekly tasks and opportunities. Our iAffiliate account manager has been with us since we day 1, which, in the agency world, is a rare and valuable occurrence.