Modern Clan Marketing Communications

Modern Clan combines experience and expertise in social marketing, design and digital technology with strong roots in the values and traditions of First Nations communities. Our team brings a depth of capability to all your marketing communications needs. Creativity combines with practicality and an understanding of target audiences with the result that your messages are communicated clearly, captivatingly and consistently.

We take a social marketing approach - an approach that is based on the fact that people go through “stages of change” in what they come to think or how they act. Social marketing addresses the stages of change – awareness, engagement and change – to help our client reach their audience whether they are just becoming aware of the issue or they have made a change and clients want them to maintain. We help in each phase: awareness –informing and educating; engagement –providing the reason/incentive to change; change - keeping the reason top of mind to help people maintain the change.

Our process to develop communications for each phase is a cycle that moves from research to strategy to creative design and development to production and implementation to evaluation and, in essence, back to research. This approach helps us understand what clients need to communicate, how best to get that message to their clients and ensures we check in – through evaluation – to modify and improve as we build awareness and trust about client among their audience.