About Us
Metalab is a digital product agency that helps ambitious companies design, build, and scale category-defining products. Since 2006, we’ve partnered with leading brands including Slack, Coinbase, Uber, Google, Headspace, and Windsurf to create digital experiences that people love.
We believe the best products aren’t just functional, they feel human. That belief drives everything we do. From our roots in Victoria, Canada, to our globally distributed team, we bring together strategy, design, and engineering to help ideas become products, and products become icons.
Our process goes beyond design. We collaborate deeply with clients, asking the right questions, uncovering user insights, and turning bold ideas into real, measurable outcomes.
Our core capabilities include:
-Product Strategy & Research: Defining the vision, users, and opportunity.
-Design & Prototyping: Crafting intuitive, elegant user experiences.
-Engineering & Build: Translating design into scalable, high-performance software.
-Scale & Evolution: Supporting long-term product growth and innovation.
We’ve helped early-stage startups find their first users and guided global enterprises through digital reinvention. No matter the challenge, our approach stays the same, design with empathy, build with integrity, and never settle for average.
At Metalab, we don’t measure success by the number of screens shipped. We measure it by the products that shape industries and the experiences that make technology feel human.
After nearly two decades, our passion remains unchanged: creating digital products that stand out, scale beautifully, and move people.