McCann Brussels

Communication is going through a very exciting phase right now because everything is possible, everything is open, everything circulates more easily. Thus we can reinvent everything. We adapt to the consumer’s constant zapping by multiplying his touch points. We are diving into an era of conversational marketing where brands have to reveal themselves, implicate themselves and, above all, listen to the needs and expectations of the consumer.

We search for new methods to attract attention in order to build links with the brand, to please and be talked about.

We use storytelling to create a universe around brands and regenerate excitement for the consumer. What is essential is that the message is authentic and genuine. Which takes us back to the start: the truth about a product, well told, is more valid now than ever.