Gestalt Brand Lab

I had been leading a brand transformation project for a client, a key phase of which involved creatively aligning a portfolio of brands (through the respective packaging of these brands.) A key priority for us was to find a partner that not only possessed packaging expertise, but also a partner with a clear grasp of brand management fundamentals. Gestalt far exceed our expectations on both counts.

The team at Gestalt were a dream from day 1. They didn't approach the work from a strictly 'design driven' perspective. They took the time to understand the brand work we'd been doing. They knew what we were setting out to achieve strategically. And with that brand understanding in mind, the earliest creative work was already firmly aligned to goals. This speed to solution was important. Out of the gate home runs were being hit. We were provided a wide range of conceptual options, all of which met the brief. And once we selected a concept to execute across the many brands, their expertise in both the specifics and subtleties of packaging design became apparent. Complete portfolio alignment, gorgeously expressed.

A final note. Great creative is one thing. Obtaining that from a team that is so clever, easy and fun to work with is altogether less common. It was a joy and privilege working with everyone at this amazing agency! I'd recommend them to anyone unreservedly?

Brian Lee

Founder

Imagination Cafe

Marketing and Advertising

My company was undergoing a brand refresh and part of the exercise included new packaging. We conducted a bid to select the service provider. While Gestalt was not the cheapest, it was clear from the bid that we stood to get the most value for our investment.
Although my expectations were high from the beginning, Gestalt exceeded them in EVERY way possible. The team is communicative and responsive. They listen to what YOU want and don’t try to force a designs because they like it best.
We are an industrial commodity and we dabble in retail but operate mainly in B2B. The finished package garnered numerous compliments, including one from our bag supplier that sees many different designs all the time.
Besides the quality of the deliverable, you will enjoy the entire process. The team is personable, fun, and extremely customer-oriented. You will not want the project to end!

Marcie Peters

President and CEO

United Salt Corporation

Mining & Metals

I’ve had the pleasure to work with the team over at Gestalt for a couple years now on various projects and they are nothing short of amazing! They know how to elevate your products while aligning with your vision. The team is innovative, creative, professional, and a lot of fun. They know how to take your ideas and transform them into reality with a true understanding of the market and what it takes to build a successful brand. I highly recommend this agency.

Monica Kaiping (Busch)

Director of eCommerce Merchandising

Modern Gourmet Foods/Thoughtfully

As a longstanding category leader with established branding, selecting the right agency partner to handle a comprehensive brand and packaging refresh was not something we took lightly. The entire Gestalt team approached our vision with incredible care, creativity and the exact energy we needed to help bring our vision to life. Through a delightfully collaborative and illuminating partnership, Gestalt helped us achieve a true brand revolution that both modernized our look while leveraging our existing equity with our loyal consumers. The experience has left us feeling energized and revitalized for the journey ahead!

Eric Castaldo

Director of Marketing

Mamma Chia

Food & Beverages

This talented team has mastered the skill of bringing brands to life. They served as my agency of record for several billion-dollar brands and consistently proved that their approach and process was effective at building a strategic and dynamic marketing ecosystem. The team is solid, creative, and on the pulse of the shifting landscape. Additionally, I love working with them. They are real, caring, and connected people that go beyond a brief to discover untapped opportunities.

Yolanda White

Dayo Women

Consumer Goods

I use "true partners" purposefully because working with the team at Gestalt Brand Lab was like working with those on my own team. Even though we were separated by three time zones, the team at Gestalt continued to take the time to learn not just about the projects that involved content for video, radio, print, OOH and social/digital, but about the core fundamentals of the business. They participated - alongside the brand team - in research to ensure that their execution was grounded in consumer truths and sentiment. Not only did they deliver work that was beautiful, the work exceeded testing benchmarks and drove sales that helped lead to #1 brand status in the category. No partnership is ever 100% roses, and I appreciate how committed the team at Gestalt is to work through the challenges and course correct, as needed. They are true partners, indeed.

Aaliyah Shafiq

I've had the pleasure to have worked with the team at Gestalt for several years at various companies I have worked at. Account management and creative capability are top notch.

Jeff Fochtman

Consumer Electronics

When you are given the responsibility of defining and developing a fast-growing brand, you must surround yourself with people who make you better. A year ago, I was given this task and partnered with Gestalt Brand Lab of San Diego… I could not be more pleased. I have had the experience of being on both the agency and client side of the fence in my career. The executives at Gestalt Brand Lab first seek to completely immerse and understand your brand, quickly uncovering blind spots. They partnered with us at Luna Grill on our journey to define our purpose, values, brand positioning, voice and aesthetics. They are an intelligent group of individuals who base their work upon insights and relevant observations. A true partner in every sense, constantly challenging, pushing and learning.
Their ability to turn strategy on paper into beautiful executions is remarkable. They have turned our functional into the emotional, and have helped us connect and build our consumer base. Big ideas do not need to cost big dollar$, by way of our Coastal Med Bowl. TV Spot attached. This was produced during COVID for a fraction of the dollars of a typical production.
The partnership has produced great results… our product mix, sales and food photography have seen a dramatic change in direction. The agency is a well-rounded tribe of brand veterans who are not only strategically savvy, charismatically creative, but just really… good… people.

Richard Pinnella

Chief Brand Officer

President

Food & Beverages

I worked with the Gestalt executive team at two different companies and in both cases, the branding and communications strategy they developed created a unique, authentic and relevant brand personality that separated and elevated the brands from all others in a very crowded marketplace, resulting in tremendous brand growth in both sales and market share. They consistently provided dedicated and top level service in research, creative and production. They are the best of the best!!

Geri Lieberman

CMO, Vice President Marketing

Physician Formula, Yes To

Cosmetics

Working with the team at Gestalt over a number years, I found the agency to be a collaborative partner.

Their approach has been to listen, digest information, get to know the team and respective industry and then provide very thoughtful recommendations for strategic brand direction.

The team is one of focus and creative energy.

Marti Eulberg

Vice Presidend of Global Sales and Marketing

Automotive