WE MAKE MAGIC
MARKETING BY ENTREPRENEURS, FOR ENTREPRENEURS.
We started Deksia because, as entrepreneurs, we were sick of agencies wasting our money on marketing that turned out to be more “creative” art project than sales engine.
Fifteen years later, we’ve developed a framework for quickly and efficiently creating marketing that grows our clients’ businesses. The success of our method shows in being a #1-ranked agency nationally according to real client feedback by collected by an independent third party.
Our reputation is based on the real results we achieve for our clients, not meaningless industry awards.
YOUR VISION MATTERS
Our driving mission, the desire that motivates our every decision, is to “Give people a fighting chance.”
We believe in the power of an entrepreneur’s vision to change the world when it’s communicated with clarity, passion, and purpose.
We’ve seen the way employee’s labor is ennobled the moment an organization finds the right message. We’ve been witness to the many customer lives that have been improved by discovering the right solution to their situation when our clients begin to market well for the first time.
Marketing is about a lot more than the transactional, dollars-and-cents nuts and bolts of business. It gives voice to and helps shape the heart, the soul, the values that give every organization its energy and purpose.
And that’s the true magic of marketing: it doesn’t just make your business more profitable, it makes everything in your business better.
YOU CAN’T BUILD A BRAND THE WAY YOU USED TO
The crowning achievement for most brand-building agencies, their standard of excellence, is a Superbowl ad.
These 30-second movies feature impossibly attractive people having more fun than is humanly possible, all because they’re drinking beer that was delivered by a team of noble stallions.
The problem is that this approach to brand building doesn’t work for most businesses and it works less well today than ever before.
Traditional brand advertising assumes you have a Fortune 500’s budget (and are willing to waste most of it). Its strategies and tactics appeal to a mass market and depend on endless repetition.
That’s effective if you’re Coca-Cola and can afford to wait for your marketing to pay off. It’s not so great if you need more customers today.
There are more competitors than ever before. Traditional branding worked best at retail. It divided limited shelf space into bargain, mid-priced, and higher-quality tiers. Today, there are so many competitors, customers buy brands with which they have a relationship.
Today, customers talk back. Between online reviews, tweets that can send stock prices crashing, and other technology that amplifies word of mouth, today, your customer has just as much say into the meaning of your brand as you do (and sometimes even more).
