Thomas Puckett Advertising

"It was the best of times, it was the worst of times..."

How could Dickens have predicted the current state of marketing communications? There have never been more ways for brands to communicate, and there have never been more ways for brands to lose their bearings and become fragmented and ineffective.

This is fertile ground for us. Disjointed tactical approaches are overwhelming good brand strategy, and as a result revenue suffers even though companies are communicating more than ever. We love building new brands from the ground up, but in this era of brand confusion we find rebuilding brand foundations and aligning digital and traditional media has become our focus. Brands are still brands, and good brand methodology still applies no matter how many media channels we use to communicate them.

For us, these are the best of times, period.