ConsumerDNA

ConsumerDNA is a market research company focusing on providing our clients with a better understanding of the consumer through an in-depth analysis of their "Consumer DNA." We use proprietary qualitative and quantitative insights frameworks such as our new consumer value equation, consumer forensics and path-to-purchase to achieve insights that drive superior results for our clients. Our affiliate company, Hot Matter, tracks innovation across multiple categories that we use to better inform our new product development studies. We have assisted many leading brands in development of their next generation products that have achieved remarkable success.