Atlanta's Top Boutique Consumer/Lifestyle Public Relations Firm
BRAVE Public Relations was founded upon a core concept:
To connect with companies to elevate their brands by telling a better story.
This has grown into something bigger. Something braver.
A respected source for media. A trusted partner to our clients.
A strong and honest voice to share these stories.
Welcome to BRAVE PR: A boutique agency that combines smart strategy with personalized partnerships to offer clients a trusted comrade in their PR & marketing programs. From media relations efforts to customized influencer campaigns to crisis communications management, our team works tirelessly to help brands find their voice and reach their goals.
2018 PGA TOUR – TOUR Championship
The Scoop
The PGA TOUR recognized the need to attract new audiences to the TOUR Championship – an event historically attended by an older, male audience. BRAVE was tapped to connect with new, younger demographics – with a focus on extending awareness beyond traditional sports fans, while positioning the tournament as a “must-attend” social experience.
The Challenge
Expanding ticketholder reach to include families, millennials and foodies
Generating awareness that the TOUR Championship, featuring the world’s top 30 players, takes place in Atlanta’s own backyard
Educating communities throughout the U.S. that the TOUR Championship offers something for every fan – beyond the game of golf
Launching the 1904 Club, a new, luxury hospitality venue offering the highest level of exclusive access
The Campaign
Secured key networking and speaking opportunities for the Executive Director and Tournament Director, promoting early ticket deals and sales
Educated lifestyle reporters about food, social and family-friendly opportunities and pitched tournament inclusions in mainstream outlets
Orchestrated desksides with top media outlets pre-tournament to pitch hit list of story angles
Wrangled media at East Lake Golf Club during tournament week for broadcast, print and online opportunities
The Results
Generated over 300 unique media placements for the TOUR Championship
Leveraged relationships with luxury publication editors and local food influencers to aid in reaching sales goals for the 1904 Club
The 2018 TOUR Championship was attended by the highest number of lifestyle media in its history and saw a 2018 increase of 32 percent in general ticket sales – a 39 percent increase in attendance