Humana NC
INSIGHT
A new market opened up to Humana in North Carolina. Retired teachers' groups were given the option to choose their health provider for the first time in years.
IDEA
Hyper-target retired teachers across all media, tailoring location of seminars, advertising, and web presence to areas of both highest traffic for the target market and ease of conversion to the plan.
IMPACT
The campaign exceeded the marketing goal by 25%. It was renewed to continue the success.
Client:Humana
- Advertising
- Direct Marketing
- Digital Strategy