Why we're unique
People trust us. It seems so simple, but that's the reason why in 2012 Heineken entrusted us with the task of making Tiger beer the #2 to Heineken in their portfolio of over 200 beers. In 2017 in just 3 years Tiger was the fastest growing premium beer in the world.
And our client thanked us by allowing us to be the first innovation agency to submit a marketing award with their blessing. Also a first for innovation consultancies in succeeding in the long term strategy category for 3-4 years proven results.
We're quite adept at firsts - we are the first innovation agency to partner successfully with Private Equity to help reposition and create innovation roadmaps for B2B and B2C.
The same is true of our relationship with Jose Cuervo.Our client partners equally attributed their unprecedented growth of 29%, exceeding category growth in one single year, to their partnership with us. We're pleased for both us and our client to have been in the last four finalists for the relaunch strategy award in the Drum Global marketing awards - a bit of a bright spot in a year blighted by the shadow of coronavirus.
We practice what we call Transformative innovation which uses the best of the principles of Agile, Design Thinking and Strategic Planning to develop practical innovation models, roadmaps and new brands for our clients.
We work with the best in the industry - Chief Innovation Officer for Coca-Cola globally is an advocate, as is the CEO of Mondelez.
And people come back, we hope that's because we believe in people.