Joint London

This is part of the article that ran in AdAge when we launched:

London's most hotly anticipated startup opens for business this week, when Damon Collins and Richard Exon, former executive creative director and CEO of RKCR/Y&R, launch Joint London.

The name was chosen to reflect the ethos of the agency, which they say is about delivering creative and strategic expertise from an agile, collaborative standpoint. Without the baggage of a big-agency set up, Mr. Collins and Mr. Exon hope to avoid any fixed views about solutions, and instead offer clients a range of services by joining up with other like-minded, independent businesses.

"For us there will be no barrier to partnership with other companies," Mr. Exon said. "We will be able to work with anyone of any scale to get the right answer. Being lean gives you flexibility and the ability to shape-shift -- we will be able to operate at a speed that is fit for purpose in today's market."

Mr. Collins and Mr. Exon are joined by Nik Upton, Mother London's "head of all mothers" (an operations/impresario/project director role), and Lori Meekin, a former joint head of planning at RKCR/Y&R. All four are equity partners, with Mr. Collins and Mr. Exon owning a larger share of the business